Branding
There are increasingly more and more high quality boutique properties looking for guests. This situation puts these smaller properties at a disadvantage to the international chains because they lack the scale and size to have large marketing budgets and sales representation. So for small boutique hotels of less than 150 rooms, it is a difficult challenge to stand out in the market place.
BHMAsia has a total solution for such hotels, through the application of one of their 5 brands. The BHMAsia brands are created to assist boutique properties achieve the advantages that are enjoyed by international chains, but without the need to have large room numbers and huge investments in facilities.
The benefits of being associated with one of the BHMAsia brands is substantial, not just in terms of operations and standards but in terms of an almost instant access to a known marketing and sales network. In short these benefits can be summarized as follows:
- Instant recognition in the market place
- Fast ramp up of sales and occupancy
- Credibility with agents and wholesales locally and internationally
- Clear and consistent branding and marketing
- Extremely cost effective marketing and sales (as costs are share between hotels of the same brand)
X2 Resorts
X2 resorts have a very unique and unequivocal persona that is embraced by all elements of the resort. Whether it be design, service, location…..X2 resorts will always exhibit:
- Soulful .... tranquility; that provides sensual pleasures and thoughtfulness
- Freedom .... of space, process and rules; allowing guests to set their own agenda
- implicity .... in form and service; completely understated and unfussed
All X2 Resorts are designed and built with a primary goal that they must “satisfy the spirit”. This is partly achieved via architectural design, but more importantly through natural beauty of the location and the meshing of the structures with the canvas provided by nature.
To achieve this goal, the design of resorts are underpinned by several important X2 characteristics:
- Simplicity in style
- Invisibility of design
- Privacy without isolation
- Natural articulation of structures
- Homogeneous execution with the environment
X2 resorts have a very unique and unequivocal persona that is embraced by all elements of the resort. Whether it be design, service, location…..X2 resorts will always exhibit:
Away Resorts
Resorts by Away appeal to people who realize that their life are controlled by the clock, and that they need to get off the speedway of life and take a break. Over worked and over stressed Away guests need to "Get Away" from their normal routine and enjoy a vacation in paradise at an island tempo.
They don't need 24 hours room service, and they don't need marble clad, gold plated bathrooms to achieve it. What they need is a simply environment conducive to slowing down the pace of their life.
The philosophy and the positioning of the resorts may not even be obvious to some guests, and they are certainly not forced on anyone. It is more of a opportunity that can be taken or left as you please.
This appeals to guests that need to adjust on a gradual basis, as they wind down and slowdown during their stay. It appeals to people who recognize they need to find a better balance, without forging some of life's luxuries.
Resorts tend to be designed in a simple but comfortable manner with a distinctive tropical Polynesian theme and traditional island hospitality.